CEO and Head of All Things Magical

Annmarie Percic, founder and CEO of Tomgrrrl Toys LLC, is a rare blend of dreamer and doer. Though her feet have long been firmly planted in the fast-paced world of logistics—serving as CFO of On Time Delivery & Warehouse in Northeast Ohio —Annmarie’s heart has always held space for creativity, whimsy, and joy.

Wyldshyres began — as most magical things do — with a vivid imagination.

Percic and artist friend Sarah Miller were talking about how the playrooms of the kids in their lives (Percic’s granddaughter and Miller’s daughter) were overflowing with both dinosaur toys and unicorn toys. Percic wondered aloud: What if there were a “unicorn-a-saurus”? It was a seemingly silly idea that might have faded into a fleeting moment – except that it planted an idea seed that began to take root in Annmarie’s own imagination.

The more Percic thought about it, the more it made sense. Scouring the market, she found—surprisingly—no existing unicorn-dinosaur hybrid toy. Miller created the first sketches of what would become the Wyldshyres — a tribe of enchanting, pocket-sized mythical creature toys designed to inspire imaginative play, emotional connection, and endless adventures.

With her background in logistics, Annmarie knew she had the supply chain savvy to bring a product to life—from manufacturing and shipping to retail strategy. But Wyldshyres represented a new and exhilarating challenge: a complete departure from her wheelhouse of logistics and warehousing into a world of fantastical magic, miraculous comets, and the boundless power of make-believe. 

“The creative process is something I’ve reveled in,” she shares. “It pushed me into unchartered territory, and it’s been such a wonderful journey of personal and professional discovery.” 

Every little Wyldshyre is a work of art AND heart, with rich colors, unique quirks, and special core traits. Each figure is more than a travel toy or shelf collectible—it’s a story. A companion. A catalyst for connection.

Annmarie’s husband, Frank, helped breathe life into the characters, expanding the narrative of the universe with vibrant backstories reflecting real emotional journeys that resonate with all of us. For example, there’s Elsha, gentle and shy, whose powers give her the courage to speak up. And Rikki, the youngest Wyldshyre, who’s constantly in motion, thinking fast, dreaming big—but sometimes struggles with focus and anxiety. Rikki taps into his calming power to help himself (and kids who relate to him) find stillness in a storm of thoughts.

These tales aren’t just whimsical—they’re intentional. Annmarie says she’s faced her own moments of anxiety and uncertainty. With Wyldshyres, she wanted kids to know they aren’t alone in navigating big feelings.

Above all, the Wyldshyres world encompasses Annmarie’s personal core values: peace, love, unity, and acceptance. She believes in a world where every child can find joy, every difference is celebrated, and every imagination has space to roam free.

What began as a whimsical notion has evolved into a magical product line of hybrid dinosaur unicorn toys — bold, bright, emotionally intelligent beings that are quickly becoming recognized as some of the best toys for imaginative play. None of it would have been possible, Annmarie says, without the unwavering support from her brother and business partner, Anthony Figliano, who shares his sister’s philosophy about the power of dreaming big – and then finding a way to turn those dreams into reality. 

Annmarie hopes that whether it’s your child’s first Wyldshyre or their tenth, each brings a little more light, love, and courage into their day.

In the world of Wyldshyres, the magic never fades, the stories never end, and—most importantly—imagination never goes extinct.